With a mission to put people before profit, Cocoearth's Super Foods was founded by Michael Le Serve to develop and promote organic, ethical and sustainable coconut farming. After a distinguished career in the Australian Army Michael battled many of the challenges faced by veterans. He gradually rebuilt his life with the help of the Homes for Heroes program at the ANZAC Village in Collaroy, where he studied business on a scholarship from the Prince Charles Foundation for Veterans. He farms the coconut sap in the Philippines near where he and his wife Mary Joy’s family live. Michael employs the family and local community to gather and process the Cocoearth’s Super Foods products in the Philippines, then ships them to Australia.